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The Power of Memes in Modern Marketing

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 The form that marketing content should assume continuously changes: In one month, short content is the master, in another long content. The following month it may be video. Meme marketing is not an exception. It is an evolving process that is shaking the social media and provides businesses with the alternative way to help them grow and build relations. The Power of Memes in Modern Marketing" shows how memes can boost engagement fast. But what is meme marketing, and how can it grow your audience? A meme can be an image, video, or text—usually funny and highly shareable online. Mostly memes are self-explanatory. They are highly visual, and always go with text Remember meme marketing can also backfire. Misuse of a meme or applying it in a manner that appears to be insincere may be counterproductive and result in bad publicity. Good memes also need a thorough knowledge of Internet culture, as well as of the particular audience that it is directed at. In addition, memes do not last ...

How to Create Branded Social Media Templates

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 What could be better than that Saving time and making gorgeous content in the process of it! And it is very much the case with Canva . Canva has taken on the world since its inception back in 2013. It is so easy to create content with pre-made templates, hundreds of graphic design features, and a drag-and-drop functionality. This post covers how to make Instagram templates in Canva, plan and schedule posts, and how to create branded social media templates. Go-To Skincare is a great example of a brand with a consistent visual style. Identity with the content they post on Instagram. They also play around with their brand colors and apply them to all of their photos, which immediately recognizable in the feed But first, why even bother having a beautiful Instagram account (and no, it is not only about the looks) Although, beautiful and sharp images are the basic technique of making your audience interested in you, there are some reasons to care about the visual identity of your ...

How Instagram Highlights Can Boost Sales

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 Unless you are new to the Instagram (and in this case, we do not judge you), you will have noticed Highlights on the Instagram profiles of a thousand brands, bloggers, influencers , and other Instagram accounts. However, in case you haven sent it yet, Instagram Highlights are essentially a selection of various Stories organized into sections by the owner of an Instagram profile. They appear directly at the front of an Instagram profile, underneath the profile information of an Instagram user but before the feed starts. Instagram Stories Highlights feature was launched, allowing users to share Story content in collections on their profiles — showing how Instagram Highlights can boost sales. It is an excellent feature since previously, unlike the Instagram feed, Stories would disappear. Stories content did not last longer than 24 hours, which is why marketers were not ready to devise campaign content that would live such a short lifetime. But now, Stories can have a life with I...

A Guide to Social Media Trends for Gen Z Audiences

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 Every new generation has its odd trends that help distinguish it among the older one. With such variations, marketing experts will have to change their approach to accommodate more younger customers, failure to which they will be left behind. Thus, this paper will summarize the trends of Generation Z that you should know before trying to target this new demographic cohort. But first, what about the traps of marketing to Generation Z and the recurring mistakes in generational trends? A Guide to Social Media Trends for Gen Z Audiences offers insight into this peculiar dimension. This generation audience. content and memes. Bye bye millennials, hello Generation Z. The new target of marketing are the new crop of children and young adults who are the current source of curiosity by companies. Has your marketing lost its charm over the new generation of the youth It could be due to the fact that, generational segmentation is not an exact science. Actually, it is not a science since...

How to Write Call-to-Actions That Get Clicks

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 In case you can make the visitors to your webpage or email subscribers to take an action, then you probably have a good CTA. They may begin reading a blog post with interest, but they do not read it completely even in a blog post. CTAs that create urgency drive people to click and convert. Is it easy? Not really. That’s why knowing how to write call-to-actions that get clicks is key to reaching your audience effectively. The aim is not to quit. Having effective CTAs in your email marketing strategy that work is very possible. It is all about the messages in your campaigns the information that you give out and the choice of words to use. Consider your second interaction with a business when you land on a page or see an ad on Facebook or an email campaign. Why did you want to click the CTA button To set the design of your marketing campaign emails up to succeed, let us examine some examples of call to action that actually works. A call to action, also known as CTA is an element of ...

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