How Market Research Analysts Contribute to Brand Development

 increasingly depends on how well its marketing is improved. The goal of every company is to achieve commercial success. Many factors are important for a company's prosperity: the right strategy, dedicated employees, a wellestablished communication system, and accurate implementation of the marketing program. Today's successful companies at all levels have one thing in common  they are consumer-oriented and all work is based on marketing. The 

main goal is to understand and meet customer needs in clearly defined target markets. Employees of the company must create the highest customer value, ensuring complete customer satisfaction. It is the use of this approach in the activities of the enterprise that will allow you to get the desired share and profit. In a market economy, marketing is a necessary element, since marketing activities help to increase the efficiency of the company. With the 

development of market relations and the normalization of the market itself, marketing turns into a market concept of enterprise management, into a system in which information coming from the market will be of great importance in the basis of practically all decisions. In the course of fulfilling his duties, a marketing manager needs a tremendous amount of information. The required information is often missing, arriving too late, or not credible. All of 

The majority of companies are

beginning to realize the shortcomings of information support and are taking steps to improve their marketing research systems. In this regard, the Decree of the President of the Republic of Uzbekistan Sh. M. Mirziev dated February 7, 2017 No. PF-4947 "On the Strategy of Actions for the Further Development of the Republic of Uzbekistan" states that "hightech processing industries, primarily Further modernization and diversification of industry through a 

qualitatively new stage aimed at the rapid development of the production of finished products with high added value based on deep processing of local raw materials is not accidental. After all, industrial enterprises make up a significant part of the country's production The role of marketing research in marketing research at enterprises is invaluable. Marketing research is the theoretical basis for developing appropriate research methods for each link in market 

connects the consumer, customer and the public with marketing through information information used to highlight and identify marketing opportunities and challenges creation, improvement and evaluation ofmarketing activities; monitoring marketing performance and improving understanding of marketing as a process  Marketing research is the collection, processing and analysis of data in order to reduce the uncertainty associated with making 

Marketing decisions The market competitors

consumers, prices, internal potential of enterprises are subject to research. Market research involves finding out the state of development trends, which can help identify the shortcomings of the current market situation and suggest opportunities and ways to improve it, but this is only a part of the problems that determine the content of marketing research in general. All marketing research is carried out from two positions: the assessment of certain marketing 

parameters for a given moment in time and forecasting their values in the future. As a rule, predictive estimates are used in the development of both goals and strategies for the development of the organization as a whole, and its marketing activities. A company that has commissioned a market research or conducts it on its own should receive information on what to sell and to whom, as well as on how to sell and how to promote sales, which is crucial in a 

competitive environment. Research results can predetermine the change in the goals of the company. There will be opportunities to increase the competitiveness of the enterprise through market research. After completing the research, it will be determined what opportunities the company has and what needs to be done to win the competition, and on this basis, certain strategies will be implemented. Competition is rivalry, competition between 

Commodity producers in the market

for more favorable conditions for the production and sale of goods in order to obtain on this basis the maximum possible profit In order for manufacturing companies to actually win in a competitive environment, they need to research each segment of the market and carefully study all its elements. We recommend that you use sufficient information about this market when conducting marketing research. The study uses grouping, structural analysis, and 

subsequent analysis Different firms organize the performance of the marketing research function in different ways. Some have a dedicated marketing research department, others have only one specialist. Specialized marketing departments usually have large enterprises that are able to incur significant costs associated with the operation of such a department. The marketing department is usually organized around one of the attributes: scope, 

marketing function, and marketing research phase. Thus, some enterprises serve both end users and intermediate consumers. In such enterprises, the marketing department may include two subdivisions: end-user marketing and intermediate-consumer marketing. Other businesses organize marketing departments by product group. Finally, such departments can be organized according to the stages of the marketing research process: data collection, data 

Conclusion

analysis, and others. In some cases, the firm will appoint one specialist responsible for marketing research, but the main thing for him is to help managers understand the need to conduct appropriate research and organize the purchase of such research from marketing research consulting firms. In some firms, the organizational function of marketing research may not be formalized at all. This situation rarely occurs in large enterprises, but often occurs in small ones. In small businesses, their owners and a limitedThe purpose of the research 

always depends on the actual market situation. It follows from the strategic settings of the marketing activities of the enterprise and is aimed at reducing the level of uncertainty in making managerial decisions. Changing the problem clearly is the key to conducting successful market research. The goals of marketing research follow from the identified problems, the achievement of these goals allows you to obtain the information necessary to 

solve these problems. They characterize the lack of information that must be addressed in order to enable managers to solve marketing problems. The goals should be clearly and precisely formulated, be sufficiently detailed, there should be a possibility of changing them and assessing the level of achievement. When setting the goals of marketing research, it is determined what information is needed to solve this problem. This determines the content of 

the marketing objectives. Thus, the main point in determining the objectives of the study is to identify specific types of information useful to managers in solving marketing management problems. The nature of the objectives of marketing research predetermines the choice of specific types of research bearing the same names, namely: exploratory, that is, to be aimed at collecting preliminary information designed to more accurately identify problems

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