Effective Email Marketing Sequences for E-commerce Retention

Net incremental revenue: Net incremental revenue measures the change in net revenue earned by the company following a promotional offer campaign. It also takes the cost associated with the offer into consideration. This metric ties marketing to larger business objectives and goals, especially increased revenue. This metric provides a clear picture of 

revenue minus expenses and helps executives understand marketing ROI. Repeat purchase rate: This is the percentage of customers who have bought from your brand more than once. Repeat purchases allow you to see how many customers return to your business. Repeat purchase ratio: This metric is also known as the loyal customer rate and measures the 

percentage of customers who return to make purchases in a given period. Although it can be a strong indicator of customer loyalty, individual customer behaviors can skew the data. For example, some customers buy more during specific seasons while others make smaller purchases more frequently. To avoid data distortion, track purchasing frequency for every 

individual consumer and look at the overall 

rate of repeat purchases. Return website visitor: This metric measures the number of visitors returning to your website. You can also measure how often they visit and the pages where they bounce. Knowing this information can help you implement strategies to keep them on the page. Customer lifetime value: Customer lifetime value (CLTV) is the value given to your 

brand by a customer over the lifetime of business between you and the customer. This number can provide information on your retention marketing efforts and help you better understand what keeps customers around.Net Promoter Score: Your Net Promoter Score (NPS) can provide some insight into how likely a customer is to refer your business. This 

metric requires a survey that prompts the customer to rate recommendations on a scale from 1–10. Overall increase in conversion rate for first-time customers: You want to know whether or not your email and SMS marketing efforts are working. The best way to do this is by tracking the conversion rate by utilizing software such as Klaviyo. This platform provides a 

dollar sign for each email and SMS sent 

to your customers. Daily, weekly, and monthly active users: When a customer begins to disengage from your brand and communications, this is usually a good predictor of churn. In order to keep users engaged with your website and content, utilize behavioral analytics that set activity benchmarks for your users. From there, monitor whether they meet them, and if 

they don’t, reengage with them through communication channels and incentives. Product return rate: Your product return rate is the percentage of the total units sold that have been returned. In the best-case scenario, your product return rate is as close to zero as possible. Loyal customer rate: Loyal customer rate refers to the number of customers who have made 

repeat purchases within a given period of time. Loyal customers are the most valuable to your business— not only do they make repeat purchases, but they are also most likely to drive referrals.Number of opt-ins: This is the number of people who provided consent to receive text messages through a sign-up form. Number of opt-outs: This is the number of people who 

action to no longer receive text messages

usually through an unsubscribe link. Opt-in source: This is the source where you gather users’ consent to send them text messages. The usual sources include a checkout page, pop-up box on a website, paper form (usually at an in-person event), and more. Resubscribers: Your resubscribers are those who opted out of a text messaging service but chose to opt back in. 

Revenue generated: Revenue generated is the total amount of revenue that is made from people who have clicked on links in your text messages and then made a purchase. ROI: ROI is defined as the total amount of revenue generated by an SMS campaign divided by the total cost to send the text messages.different items makes the capital even more constrained. 

Additionally, as sellers increase shipping expenses for their packers, shipping supplies, and carrier charges, the operating cost to ship products and to bear losses from the returns due to broken, lost, or unsellable products inflate. Likewise, insurance covers assets listed in the company's ledger. The costs of additional processes, such as doubled handling, storage, and 

Conclusion

transportation, add to the embedded lead product costs. On the contrary, autonomy comes with some advantages. However, the amount of effort required to be self-reliant makes it necessary to carefully analyze the ratio between losses in sales and the additional expenses that accompany in-house inventory, especially for small-scale businesses. With e-commerce merchants being in charge of both warehousing and direct shipment of goods, the post-

purchase customer experience becomes a fuller accountability. The possibility that mistakes might happen while filling orders from your inventory or damage could occur during shipping cannot be blamed on your external partners. It therefore follows that unsatisfied customers would expect a rapid response or remedy from the merchant to compensate for any dissatisfaction. On the one hand, this makes every operation more demanding, whereas on 

the other hand, it allows for better control of its quality. Merchants can closely monitor packaging and handling practices to reduce mishaps. They additionally maintain full visibility to track shipments and proactively update customers. Ultimately, maintaining stock ownership carries increased responsibilities when issues arise. However, it also enables merchants to develop and optimize standardized processes that strengthen reliability and keep customers