Retaining Customers with Post-Purchase Follow-Up Emails

cart emails must have customer support email addresses that your buyers can use to resolve all questions.Even though not tech-savvy customers can reply to your abandoned cart email in seek of help, you must provide an email address and phone to contact your customer support.This practice is taken into account by the manufacturer of sweets M&M'S in their 

abandoned cart email. This company always leaves detailed support contacts to resolve any customer issues.An is an automated message sent to customers who add an item to their cart (as well as their email address to initiate the checkout process on the dedicated checkout page) but do not complete their purchase. They are sent specifically to return lost customers 

and remind them that they are waiting for the selected goods inIf users are not logged in to your eCommerce store and add something to their cart and leave leaving abandoned carts, it is not possible to send an Abandoned cart email because the required email address will not appear in your databaseСart abandonment email reminds recipients that you still have their 

abandoned product in your cart for them

hose who were just browsing and weren't ready to buy often forget about the purchase completely, so sometimes a quick reminder is enough to get shopping cart abandoners over the barrier.These are trigger emails that are sent to cusFirst of all let's start with the basics and say that according to recent research, the average shopping cart abandonment rate is which is extremely high and manifests itself in lost revenue and lost sales.In such cases, cart 

abandonment emails are a great help because they bring lost sales and lost revenue back. According to As you can see, cart abandonment emails are a great tool to help recover lost customers and recover abandoned carts and every online sales business should adopt them in their business strategy.When to send cart abandonment emailsWhile cart abandonment emails are quite effective, they need to be perfectly timed. Your online store 

can’t just flood a person with this kind of email and hope that he will return. Send cart abandonment emails too quickly and go straight to your spam folder. you may be considered a spammer. Send them too slowly and the customer will forget about the abandoned product. As a result, you must follow a clear series.even abandoned cart email best practicesIn order to take advantage of abandoned cart emails, you need to follow some rules and trends that 

will boost the design process of this email type

We’ve gathered five best that you should utilize in your email campaign.Start with a concise subject linesAny abandoned cart email template starts with the compelling email subject lines. A perfect subject line hints to the customers about what’s inside the message.Of course, we may say something, like “You left something in your cart” or “You forgot to checkout”. But this 

is not the best idea.One of the great abandoned cart email examples with such a subject line is an email from jewelry manufacturer Monica VinaderWhen customers choose a product there’s always something that caught their eyes. It can be price, shape, manufacturer, and the whole list of various characteristics. As a result, you can use them to bring your customers 

back by displaying this product again in an abandoned cart email. Usually, it works like this. You create an email, then the support in your ESP service inserts the necessary variables into the email. And only then, when sending this trigger, the necessary data is pulled up instead of variables, namely: price, description, picture, and link to the product.For example, you can 

add a product photo its price color how many

items are left in stock, and so on. Just like the ASICS brand of sports shoes and clothing did. Seeing the product again might ring the bells why he or she wanted to buy it.Even though you can remind your customers why they left your product in the cart, it might not be enough to encourage customers to buy it. So it would be wise to use a time-tested call to action buttons 

for maximum effect. Work out your buttons to make them eye-catching and easy to read. Besides that, use your imagination to make them both unique and impactful. Besides that, you should always remember that your emails will be opened on mobile devices. As a result, you must keep in mind mobile screen nuances when creating your call to action buttons. Stripo 

can help you create flawless call-to-action buttons for mobile devices. For example, you can stretch the button across the entire width of the mobile screen or use a larger font than on the desktop version of the email. And most importantly, you can make all changes without a single line of code. Discover best practices for mking an exceptional call to action buttons with  

Conclusion

research is the Theory of Planned Behavior proposes that an individual's behavior is driven by their attitude towards the behavior, subjective norms, and perceived behavioral control. Attitude represents the individual's evaluation of the behavior, subjective norms denote the social pressure to perform or not perform the behavior, and perceived behavioral control refers to the individual's perceived level of control over the behavior. Another relevant 

research intends to identify potential areas of improvement for Primark and offer recommendations for enhancing customer retention strategies in this competitive industry.In order to build on existing knowledge of Primark’s customer retention strategies in ecommerce fashion business in the UK, and successfully address the research aim and objectives, this 

a quantitative research approach. This will include sourcing quantitative data from an online survey (created via Qualtrics). In this case, a sample of consumers based in the United Kingdom will be asked a set of questions relating to each of the main research objectives (for example, consumption habits, customer service methods, attitudes towards customer